Our process

For transparency and objectivity, our grading system is based on factors that are not compatible with taste. That is, we do not include our experience of the product / service as part of the combined rating. Instead, we have chosen to base our assessment on public data, legislation and external assessments.

    • Legislation and licenses
    • Location
    • Age

    • Encryption
    • Availability
    • Opening hours

    • External reviews
    • Search volume

Our descriptions of the companies are not weighed in the final rating, but aim to account for the company’s offering, functionality, user-friendliness and degree of innovation.

Grading scale

  • Interval
  • 4.5 ≥ 5
    4 ≥ 4.4
    3 ≥ 3.9
    2 ≥ 2.9
    1 ≥ 1.9
  • Classification
  • Very safe
    Risk of fraud
    Bluff company

The grading scale extends to 5. The following classification then takes place depending on which final grade the audited company receives:

Weighting of grades

All factors examined are important, but some more than others. Hence, each variable is weighted based on how significant the factors are for ascertaining the risk of purchasing a product or service from the company being examined.

Explanation of criteria

Below is a more detailed account of what each factor is about.

1. Legislation and licenses

If the company does not comply with current legislation or does not hold the licenses required to conduct its business, the company is classified as fraud without further factors being examined. This means that “Legislation and licenses” are graded, but is a prerequisite for the company to be able to rate.

2. Loacation (weight: 10%)

Location means where the company is registered and where the business is conducted from. The reason why this factor is taken into account in the final grade is because the degree of transparency creates security and transparency.

  • RatingPublicity/Origin
    4Within EU
    3Outside EU
    2Tax paradis

3. Age (weight: 5%)

Age is no guarantee that fraud is not being committed, but in general the risk is less if the company has been operating for a longer period and more customers have had time to test the service / product.

  • RatingAge
    5≥ 5 years
    43 ≥ 5 years
    32 ≥ 3 years
    21 ≥ 2 years
    1≤ 1 years

4. Encryption (weight: 20%)

To assess the degree of encryption, we start from the website SSL certificate (Https). An SSL certificate can be compared to a digital passport that the website uses for identification. SSL has 4 different security levels, the level is determined depending on how the certificate was issued. If the company uses http, the rating is given 1. The protocol is obsolete and no longer secure.

  • BetygCertificate

5. Availability (weight: 20%)

In order for a company to be judged as credible, transparency and clear contact paths are required. The following parameters are included for each classification and must be easily accessible from the start page:

  • RatingContact routes
    5Telephone number, email, address, company name, organization number
    3Email, address, company name, organization number
    1Missing both working telephone number and e-mail address

6. External reviews (weight: 35%)

To assess experiences from previous customers, we choose to start from credible sources who work actively to counteract falsified reviews. Depending on the market, we start from different types of review pages. In Sweden we look at the following:



Google My Business

The limit is set to at least 50 reviews so that we can have the opportunity to set a grade for this point. We also conduct a manual review to check that the grades have not been purchased or have been manipulated in any other way, as there are still falsified reviews on these websites as well.

  • RatingExternal rating intervalt

7. Search volume (weight: 10%)

Google reports the average volume of each “search query” per month. With this data, we can compare companies against each other to determine how popular each service is, ie an estimate of how many active users a company has.

(Volume is retrieved from each market and limited to the brand in exact form)

  • RatingSearch volume
    5> 10 000
    44 000 > 9 999
    32 000 > 3 999
    21 000 > 1 999
    1< 1000